7up7 Privacy Policy
At 7up7, protecting the personal information of our players across Bangladesh is a core responsibility — not an afterthought. This Privacy Policy explains precisely what data we collect, why we collect it, how we use it, and what rights you hold over your own information.
All data exchanged between your device and the 7up7 platform is protected by 256-bit SSL encryption. This applies to account login, payment processing, personal details submission, and all support communications — your information travels securely at all times.
7up7 does not sell, rent, or trade your personal information to third-party advertisers or data brokers. Your data belongs to you. We share it only with the service providers strictly necessary to operate the platform — and only under binding confidentiality agreements.
We follow a data minimisation principle — collecting only the information genuinely needed to provide our services, verify your identity, process payments, and keep your account secure. We do not harvest behavioural data beyond what is necessary for a safe and fair gaming environment.
You have the right to access, correct, export, or request deletion of your personal data held by 7up7. Submit a request via live chat or at [email protected] and we will respond within 30 days. Your choices about marketing communications can be updated at any time through your account settings.
7up7 uses cookies strictly for session management, fraud prevention, and platform performance analytics. We do not deploy third-party advertising cookies. Our cookie policy is documented in full in the Cookies & Tracking section of this Privacy Policy.
7up7 does not store full payment credentials on its own servers. bKash, Nagad, Rocket, and Upay transaction data is handled directly by those providers' secure APIs. Bank transfer details are retained only for the period required to process and reconcile the transaction.
1. Data We Collect
7up7 collects personal data through several channels: directly from you when you register an account, when you contact our support team, and when you engage with platform features; automatically through your use of the website and mobile interface; and from third-party identity verification and payment service providers where required for compliance purposes.
The categories of personal data we collect are described in the table below. We collect each category only to the extent necessary for the stated purpose.
| Data Category | Examples | How Collected | Why We Need It |
|---|---|---|---|
| Identity Data | Full name, date of birth, National ID number, passport number | Registration form, KYC document upload | Age verification, identity verification, fraud prevention |
| Contact Data | Email address, mobile number, residential address | Registration form, account settings updates | Account communications, withdrawal confirmation, security alerts |
| Financial Data | bKash/Nagad/Rocket account reference, bank account name, transaction records | Cashier/payment flow | Processing deposits and withdrawals, anti-money-laundering checks |
| Technical Data | IP address, browser type and version, device type, operating system, time zone | Automatically via server logs and cookies | Platform security, fraud detection, session management |
| Usage Data | Pages visited, games played, bet amounts, session duration, click paths | Platform analytics | Improving platform performance, responsible gaming monitoring |
| Communications Data | Live chat transcripts, support email content, submitted feedback | Support interactions | Resolving disputes, quality assurance, training |
Sensitive Data: 7up7 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information. If such information is incidentally included in a document submitted for KYC purposes, it will not be processed or retained beyond the period necessary to complete the verification check.
2. How We Use Your Data
7up7 processes your personal data only for the specific, documented purposes listed below. We do not use your data for unrelated purposes without first obtaining your consent or establishing a separate lawful basis for doing so.
- Account Creation and Management: To register your account, verify your identity, maintain account security, and communicate essential account information such as password resets, security alerts, and withdrawal confirmations.
- Payment Processing: To process deposits received via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, and other supported payment methods, and to process withdrawal requests to your verified payment accounts.
- Legal and Regulatory Compliance: To meet our obligations under applicable anti-money-laundering regulations, to respond to lawful requests from law enforcement or regulatory authorities, and to conduct Know Your Customer (KYC) verification as required.
- Fraud Prevention and Platform Security: To detect and investigate suspicious activity, prevent unauthorised access, identify multiple accounts, and protect the integrity of the gaming environment for all players.
- Responsible Gaming Monitoring: To identify patterns that may indicate problem gambling behaviour — such as unusual increases in deposit frequency or bet size — and to deliver responsible gaming interventions where appropriate, including self-exclusion tools and deposit limit suggestions.
- Platform Improvement: To analyse aggregated usage patterns and improve the performance, layout, and feature set of the 7up7 platform. This analysis is conducted on anonymised or pseudonymised data wherever possible.
- Marketing Communications: To send you promotional offers, bonus notifications, and seasonal promotions (e.g., BPL cricket season offers, Eid promotions, Pohela Boishakh specials) — but only if you have opted in to receive marketing communications. You may withdraw this consent at any time via your account settings or by contacting support.
- Dispute Resolution: To investigate and resolve complaints, disputed transactions, and bonus-related queries using account records, transaction logs, and support correspondence.
When 7up7 processes your data for any of the purposes above, we rely on one or more of the following lawful bases: performance of a contract (your account agreement with us), compliance with a legal obligation, our legitimate interests in operating a secure and fair platform, or your explicit consent (for marketing communications only).
3. Cookies & Tracking
7up7 uses cookies and similar tracking technologies on its website and mobile interface. A cookie is a small text file placed on your device when you visit the platform. Cookies allow the platform to remember your preferences, keep you securely logged in during a session, and help us understand how players navigate the site so we can improve it.
These cookies are essential for the platform to function. They manage your login session, maintain your account state across page loads, enable secure payment flows, and support the responsible gaming tools (such as session timers). These cookies cannot be disabled without breaking core platform functionality.
These cookies collect anonymised data about how players use the 7up7 platform — which pages are visited most frequently, how long sessions last, and where errors occur. This information is used exclusively to improve platform performance and user experience. No personally identifiable data is included in analytics reports.
These cookies help 7up7 identify and prevent fraudulent activity, detect unusual login patterns, flag potential multiple-account activity, and protect the platform from automated bot traffic. They work alongside our server-side fraud detection systems to keep the gaming environment safe and fair.
7up7 does not deploy third-party advertising or retargeting cookies. We do not allow external ad networks to place tracking cookies on our platform. Your browsing activity on 7up7 is not shared with or sold to advertising platforms, social media networks, or any external data aggregation services.
You can manage cookie preferences through your browser settings. Most modern browsers allow you to view, block, or delete cookies at any time. Please note that disabling strictly necessary cookies will impair or prevent your ability to use core platform features, including account login and payment processing. Blocking performance cookies will not affect your ability to play games or make transactions.
7up7 does not currently respond to browser-level "Do Not Track" signals, as there is no consistent industry standard for how such signals should be interpreted. However, our commitment to not using advertising cookies means that your browsing activity on 7up7 is not used for cross-site behavioural profiling regardless of your browser settings.
4. Data Sharing & Third Parties
7up7 does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial use. However, to deliver our services, we do share specific data with a limited set of trusted service providers. All such providers are contractually required to protect your data and use it only for the specific purpose for which it was shared.
The categories of third parties with whom 7up7 may share your data are as follows:
- Payment Service Providers: bKash, Nagad, Rocket, Upay, and banking partners require transaction reference data to process deposits and withdrawals. Only the minimum data necessary to complete the transaction is shared with each provider.
- Identity Verification Services: Third-party KYC and anti-money-laundering (AML) screening providers may process your identity documents and personal details to verify your age and identity as required for regulatory compliance. These providers operate under strict data protection agreements.
- Game Content Providers: Studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a player session token and anonymised player identifier to initialise and run game sessions. They do not receive your full name, contact details, or financial information.
- Platform Infrastructure Providers: Cloud hosting, content delivery, and security service providers that support the technical operation of 7up7 may process data as part of their infrastructure services. These providers act as data processors under our instruction and do not have independent access rights to your personal data.
- Legal and Regulatory Authorities: 7up7 will disclose personal data to law enforcement agencies, financial intelligence units, or regulatory bodies where required to do so by a lawful order, court directive, or applicable legal obligation. We will notify affected players of such disclosures where we are legally permitted to do so.
7up7 does not share personal data with affiliates, marketing agencies, social media platforms, or any organisation outside the categories listed above. If the ownership or operational structure of 7up7 changes in the future — for example, through a merger or acquisition — players will be notified in advance and given the opportunity to close their accounts if they do not wish their data to be transferred to the new entity.
5. Data Retention
7up7 retains your personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following retention periods apply to the main categories of data we hold:
- Account and Identity Data: Retained for the lifetime of your account and for a period of five (5) years following permanent account closure, to meet anti-money-laundering record-keeping obligations and to resolve any disputes that may arise after closure.
- Transaction Records: Retained for a minimum of five (5) years from the date of each transaction in accordance with financial record-keeping requirements. Individual transaction records may be retained for longer where they are the subject of an ongoing investigation or dispute.
- KYC Documents: Identity documents submitted for verification are retained for five (5) years from the date of submission, or five (5) years from account closure, whichever is later.
- Support Communications: Live chat transcripts and email correspondence are retained for two (2) years from the date of the interaction. Communications related to disputes or formal complaints may be retained for up to five (5) years.
- Technical and Usage Data: Server log data and platform usage analytics are retained for up to twelve (12) months, after which they are aggregated and anonymised for long-term trend analysis. Anonymised aggregate data is not subject to deletion requests.
- Marketing Preferences: Records of your consent to or withdrawal from marketing communications are retained for the lifetime of your account and for two (2) years after account closure, to demonstrate compliance with consent requirements.
When the applicable retention period expires, your data is securely deleted or permanently anonymised so that it can no longer be associated with you as an individual. Secure deletion procedures include overwriting of stored data and destruction of physical media where applicable.
You may request early deletion of your personal data by submitting a request to [email protected]. We will process deletion requests promptly, subject to our legal obligation to retain certain categories of data for the minimum periods described above. Where deletion cannot be completed in full due to a legal retention obligation, we will explain which data must be retained and for how long.
6. Your Privacy Rights
As a player on the 7up7 platform, you hold the following rights with respect to your personal data. To exercise any of these rights, contact our support team via live chat on the platform or by writing to [email protected]. We will respond to all data rights requests within 30 days of receipt.
You may request a copy of all personal data that 7up7 holds about you. We will provide this in a structured, machine-readable format within 30 days. Your first access request in any 12-month period is processed free of charge.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Basic contact information such as your email address and phone number can be updated directly in your account settings.
You may request deletion of your personal data where it is no longer needed for the purpose for which it was collected, or where you withdraw consent and no other lawful basis for processing applies. This right is subject to legal retention obligations described in the Data Retention section.
Where processing is based on your consent or on a contractual basis, you may request a portable copy of your personal data in a commonly used, machine-readable format (such as CSV or JSON) so that you can transfer it to another service provider.
In certain circumstances — for example, while the accuracy of your data is being contested, or while an objection to processing is being assessed — you may request that we restrict processing of your data to storage only, without any active use.
You have the right to object to processing carried out on the basis of legitimate interests. You may also object to the use of your data for direct marketing purposes at any time; this objection is absolute and will be actioned immediately.
Where processing is based on your consent — specifically, the receipt of marketing communications — you may withdraw that consent at any time via your account settings or by contacting support. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
If you believe 7up7 has not handled your personal data in accordance with this Privacy Policy, you have the right to raise a formal complaint with us directly at [email protected]. We take all data-related complaints seriously and will investigate and respond within 30 days.
7. Data Security Measures
7up7 takes the security of your personal data seriously and has implemented a range of technical and organisational measures designed to protect it against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures are reviewed and updated regularly in response to evolving security threats.
- Transport Layer Security: All data in transit between your device and our servers is encrypted using TLS 1.2 or higher (256-bit SSL). This includes account login, all payment API calls, and any page on which personal data is submitted or displayed.
- Password Security: User passwords are never stored in plaintext. 7up7 uses strong one-way cryptographic hashing with per-user salting to store password credentials. In the event of a data breach, stored password hashes are computationally infeasible to reverse without enormous resources.
- Access Controls: Access to personal data within 7up7's internal systems is restricted to employees and contractors who have a documented need for that access in the performance of their duties. Access rights are reviewed quarterly and revoked immediately upon role change or employment termination.
- Fraud Detection Systems: Automated systems monitor account activity in real time for patterns consistent with unauthorised access, credential stuffing attacks, and unusual transaction behaviour. Suspicious activity triggers additional authentication challenges and alerts to our security team.
- Third-Party Security Audits: 7up7's game content providers — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — are independently audited by certified testing laboratories to confirm the integrity of their random number generators and data handling practices.
- Incident Response: In the event of a data security incident that affects your personal data, 7up7 will notify affected players via their registered email address within a reasonable timeframe. The notification will describe the nature of the incident, the data affected, and the steps being taken to address it.
While 7up7 takes all reasonable steps to protect your personal data, no system connected to the internet can be guaranteed to be completely secure. You are responsible for keeping your own login credentials confidential and for logging out of the platform when using a shared or public device. If you suspect that your account has been compromised, contact our support team immediately via live chat or at [email protected].
8. Policy Updates & Contact
7up7 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. When material changes are made, we will notify registered players via on-platform messaging or by sending a notification to the registered email address on file. The effective date shown at the top of this document will be updated to reflect the date of the most recent revision.
We encourage you to review this Privacy Policy periodically. Your continued use of the 7up7 platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with any material change to this Privacy Policy, you should discontinue use of the platform and may request account closure by contacting support.
This Privacy Policy is drafted in English and is intended to be read and understood in English. In the event of any dispute regarding interpretation, the English-language version of the policy shall prevail. The policy is written specifically for players accessing the 7up7 platform from Bangladesh and reflects the platform's commitment to protecting the privacy of players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and all other districts of Bangladesh.
Contact for Privacy Matters: For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the 7up7 support team in the following ways:
- Live chat: Available 24 hours a day, 7 days a week via the platform interface.
- Email: [email protected] — response time within 2–4 hours (BST, UTC+6).
When contacting us about a privacy or data rights matter, please include your registered username and a brief description of your request so we can locate your account and respond efficiently. We do not require you to submit identity documents simply to make a data rights enquiry, though verification may be requested before personal data is disclosed or deleted.
18+ Reminder: The 7up7 platform is intended solely for adults aged 18 and above. If you are under 18, you must not register an account or submit any personal data to this platform. If 7up7 becomes aware that personal data has been collected from a person under the age of 18, we will take immediate steps to delete that data and close the associated account.
Explore 7up7 with Confidence
Your privacy is protected every step of the way. Browse the 7up7 game library, check out our cricket betting markets, or review our FAQ — knowing your data is handled with care. For adults aged 18 and above only.